Promotion

As the brief states, I have covered the Product, Range & Distribution by designing a set of supplements sent out once a month in The Mail on Sunday. When designing the layout, scale, etc I wanted to include a postcard element to it for the readers to keep or pass onto others, but decided to keep it as a simple fold out.

Therefore when it came to promoting the supplements, I thought it would be appropriate to create postcard designs to slot into the paper the week before they come out. Readers can then pass them onto others to remind them to buy the Sunday paper to get their free mini dictionary supplements.










For each supplement there is a pack of 4 postcards, each with a different idiom from the region it is promoting, with double sided designs held together by a simple sealed strip offering a list of all the titles in the set.










Promoting the Cockney:








The Geordie:








The Lancashire:








The Scouse:








The Yorkshire: