Animal photographs

 

There are many more, but these photos are going to help me if I choose to add animals to my typeface designs. I want to simply outline the animal and add it to the lettering somehow. Sketches to come.

Existing signs

These two signs below are a good example of how they are using type and image on their signs but I want to combine the two and create a typeface with an animal theme. Using silhouettes like they already do is a good way of not letting the detail of the image take over the type.

As well as applying my chosen typeface to the signs, I also want to re-design the map and apply it to that too. I do like the signs as they are now, and they all have a running theme through them, but I think it's a place that has the opportunity for me to use my illustrative type designs over a range of materials and scales to give my designs a purpose.

Type Goes Wild

The second brief I'm going to be working on involves designing a typeface that can be used across signs, promotional and other printed materials for the Yorkshire Wildlife Park. Here is the current look for the park's promotion:

Chosen Briefs

I narrowed my 10 briefs down to 6 and decided two of them could definitely be developed and broadened into being potential Final Major Project briefs. This left four I wanted to work on throughout this module, with a fifth being added later from a live competition brief that I will be choosing shortly.

I re-wrote them so I was happy and that they were right for the timescale and outcomes of the module and got started!

Studio session - Umbrella Statement

Studio session - What I want, don't want and why?