Development

From the crit, the majority preferred my large fold out design and the layout when opened up. I liked the idea of it being a square to move away from the obvious A2/A3 sizes. Here was the original rough design idea:









The postcard designs were also a popular idea, so I am combining them into the design idea on the inside of the front cover. A simple pocket like I previously designed would not work as they would just fall out when the supplement was opened, so I need to either attach them for the reader to tear off, or put them in a sealed pocket.

Here are the initial digital net designs for this supplement:















I liked the use of duotone imagery but the opening designs don't seem to have a continuous style that flows through each unfold. I also began to think why the Cockney rhyming supplement was green, as London is far from being green. So this is the point where I really want to nail the flow of the layout and colours.















This softer look on the opening pages looks a lot more fitting with the inside design now. The photograph now being in the top left also works better on the eye with a much easier grid. The previous layout looked a little confused. However I like the layered look, but I'm not sure the dictionary body text will be readable over the 'EAR' type. Time to print and see what needs to be altered.