Crit feedback & our next step

Our strong research and initial actions of the first week stand us in good stead for producing successful promotional campaign designs, but after presenting our concept and initial thoughts in the crit it is clear that we need to clarify our audience better and because we enjoyed the exhibition so much, we need to put that enthusiasm into our ideas to really show the public what they are missing out on. We need to really emphasize the fun for all the family, interactive side to the exhibition and come up with a strong tagline to make them want to visit it, no matter how far away from the o2 arena they see our promotional material.