After feedback from Gemma, I designed her identity using the font and colour she preferred. As this is a client driven brief, I tried to add everything she wanted, which also included a bright pattern to really show her vibrant, loud personality and style. I want to continue to work on the design for her website as this was just an initial mock up, but in total I have designed her logo and stationery, which includes:
**Business card
**Letterhead
**Compliment slip
**Appointment card
**Launch party invitation
**Proposal design for web
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