Original Rationale

Brief Title: Romantic Comedy Movie Season Idents for Film Four

Subject & Rationale (including themes, target audience, tone of voice)
- Promoting Romantic Comedies of the past decade (2000-2010) within a set of 5 idents.
- To be shown on Film Four the week leading upto Valentine's Day.
- Seven films will be shown, representing 'Every Night, all this week A mixture of films will be promoted within each ident giving a taster of 7 films that will be shown; one per night.
- Women between 18-34 will be my target audience, who enjoy feel good Rom Coms and are regular cinema goers, or like to catch the latest films shown on an evening on Film Four.
- The tone of voice will be soft, simple, romantic and happy fitting typically with the films theme.
- Each ident will take on a slightly different romantic theme, but all will have aspects that stay the same throughout tying them all together, e.g. the music clip, the colours and Film Four logo.

Design Directions:
- Each ident is a combination of kinetic typography and still image clips from the films.
- The type wants to be quirky and feminine but not too swirly and complicated to mistake it for an old fashioned handwriting. Inspiration to be taken from title sequences of the films I am promoting.
- Colours will depend on the films. The titles used in the idents will match the colours used in their promotional material, such as posters and trailers, etc. However, Film Four typically has a red and white logo and usually ends its adverts on a red background so that will be the basis to use to begin with.
-The music that will be played in the background of all 5 idents will be solely instrumental so as not to be too distracting, such as the Portuguese Love Theme from the soundtrack of Love Actually.