Each restaurant within the Shire Hotel chain have their own name and each name has its own font. This to me is too confusing and I want to simple it down. I'm not changing the hotel logos, but I want a running theme for the menu designs, so each of these restaurant names will all be in the same typeface to tie them all together.
I experimented with some font options that could work on the menu designs. Some work better than others so it was good to pick out and use the ones that did from seeing them written out in both upper and lower case. I want to explore other fonts, but for now, this is just a starting point.
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