Beginning Design Practice 2

The workshop session helped us to analyse ourselves, our skills and interests. The key questions we had to keep asking ourselves were:

What are you doing?
Why are you doing it?
















I narrowed the 5 briefs down to 3 to work those questions against them:












































When narrowing what I want to get out of the brief, there are 3 areas I learned that I must include; Content, Product, Context.

Content examples:

• subject
• information
• generate images
• generate research
• deliver a message
• communicate opinions

Product examples:

• format
• media
• process
• form

Context examples:

• promotion
• retail
• information graphics
• publications

I may be driven by one area more than the other two, but by starting with what I know I want, will hopefully help the brief fall into place. However, it can get quite confusing!

For example: Making a book. The book is the format, print is the media/process, publication is the context.

In terms of my practice:
'I want to make a magazine spread' = Product driven
'I want to design for publication' = Context driven