Type workshop 2 part 2

This second half to the session was really interesting, as we were given a brief to design a 60mm x 30mm press advert for Dan Broughton (a fictional character). My first attempt was portrait, which made it difficult to layout the text, but I thought I managed it quite effectively and still had a good amount of space so that it didn't look overcrowded with information. However, as the dimensions were so small, at the actual size it would have been printed, the writing was unreadable and the logo design of his name took up too much room.



















For the second attempt we were allowed to create it as a landscape version and had to really think about the hierarchy of the text. This meant working out which information was the most important, so needed to be seen first, and which was not as vital, so should be smaller, if written on at all.











This version was my favourite out of the two, as by simply moving his name over to the top left meant that the other information didn't sit in a long list on the right, but by keeping the 'Decoration & Design' larger, bolder and underlined meant that it was still seen first even if it wasn't at the top of the ad anymore. This layout also seemed to allow me a bit more space to play around with.

The decision to remove the rest of the information, such as

Friendly, prompt services
High quality workmanship
Competitive rates

was one that I thought clever, because they are not factual statements, but the opinion of the designer himself. He might think he is friendly and has a high quality service, but we might not. Therefore it doesn't need to be included, especially if it were in a yellow pages advert, where mainly only the service, name and number are important.

The typeface (even though the viewer is not a knowledgeable typographer) should speak for itself and show that it is a professional, sophisticated but friendly and quality advert.

This design below was chosen in the session to take the award of the advert that best fit what the viewer would be looking for.

:-)