Saturday, 21 November 2009

Promotional advert

I wanted to design a poster to set up next to the CD packaging to draw the attention of the spa members. I would stand the poster and the product on the reception desk as this is a guaranteed spot that all members will see.

Here are some of my ideas:

















































I chose to use duotone as my print process for this media, and I captured one of the spa members laughing as the main shot for the poster, as it looked really effective and natural. I used the violet and black from my packaging and then layed the logo design over the top in white. Printed professionally, I would choose a matt silkstock suitable for posters, magazine ads, leaflets etc.

Here is the final resolution:

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