- Basic understanding and principles of type - what does and doesn't work.
- The idea of 5 decisions you need to make when selecting a typeface - serif/sans serif, uppercase/lowercase, weight, size, position on a page.
- Line of text - Where to break a line so the person reads it correctly and understanding the hierarchy of how you read words in terms of their layout, size, weight etc.
- Body copy and how 8,9 point size text is perfectly readable for print in books, magazines etc. and how columns should have a minimum of 6 words and a maximum of 12 words on a line.
- Paragraphs and how to indent and use line spacing effectively.
- What enables a text to work in the form of grids and columns that give you room to play with the layout.
This last session we looked at type in a different way - looking at the phonetic use of our language.
To begin with we had to attempt to write exactly how someone would say our name in a situation.
The second task shows how it changes when my brother nagging me and getting more and more frustrated.
The noise of an action in the morning was the next challenge
We then had to attempt to communicate a sound of a vehicle. The first is a bus pulling up to a bus stop, rumbling as it slows down and then the hydraulic brakes makes that hissing sound as it stops. The second is a sports car whizzing past you at a high speed. Here the weight and size of the font has been considered to add to the effect.
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